Up & Over Garage Doors

www.upandovergaragedoors.com
Tel: 01777 871 771

Intro

Up and Over Garage Doors supplies a huge range of top quality doors including, timber garage doors, GRP garage doors and sectional garage doors. Their prices are very competitive and if you do require any advice you will find their staff are very polite and very helpful. They supply garage doors to both domestic and commercial clients and they never adopt the hard sale technique. In order to reach out to more people throughout the UK they needed to significantly improve the position of their website on a selection of the main search engines. This is where Weblinx Ltd comes into play.

Case Study

Up and Over Garage Doors are based in Nottinghamshire and as their name suggests, they specialise in supplying a broad range of garage doors to the commercial and domestic markets. Their garage door ranges include roller garage doors for commercial clients and insulated garage doors, sectional garage doors and much more for domestic clients. Up and Over also provide a professional installation service so you can have peace of mind that your garage doors are fitted to the highest standards. They wanted to provide more people throughout the UK with their services and so they employed the services of Weblinx Ltd to try and increase the positions of their site on the main search engines.

We analysed the site to distinguish which areas needed work to make the site more search engine friendly. We also uncovered a selection of the very best key phrases for the industry in which they were involved in. This included phrase’s like GRP garage doors , timber garage doors, steel garage doors etc and these were used to strengthen the Meta strings for each and every page. We achieved this by placing only relevant key phrases into the title, keywords and descriptions for each page, making sure there was absolutely no repetition throughout.

We then had to ensure that there was no copied content throughout the whole site, so we checked every single page. If we did come across any content that was repeated elsewhere within the site or copied from a separate site entirely we quickly removed it and replaced it with a unique piece of text created by our copywriters. This content could also be used in co-operation with our anchor text linking strategy.

Our SEO specialists made sure that all the pages were linked together in some way to another page within the site. We created all the links that were required from banners, images and content. The most common method is by far anchor text linking which is where we create links to other pages by placing links in the content from each web page.

All this work would ensure the site would be cached quickly and so with the help of the key phrases it could start moving up the listings on a selection of the main search engines. We monitored the progress of all the keywords with our monthly keyword ranking report system. This system provided us with all the information we required to conduct further work that would push the site even further up the listing or stop them dropping from their prime positions. This process would continue until their clever SEO campaign came to an end.